What Makes Information Worth Paying For? An “Aha!” Moment!
I just finished a complicated, but very interesting, article for an information industry publication about security and identity issues for content owners. Once I was able to get past all of the...
View ArticleYou Can’t Compartmentalize Results!
In a recent post I talked about an “aha moment” I had. It’s one that has impacted how I think about my own business. When I started my business about two years ago, I was hoping to work with clients to...
View ArticleWhen Communicating With Customers Use Common Language!
Recently I’ve received a series of email notices from a cloud-based software provider that offers a service I use. (I’m not going to mention their name, because I don’t want to suddenly begin receiving...
View Article12 Tips for Conducting Effective Webinars
Webinars have become increasingly popular in recent years for conveying information to a range of virtual attendees in remote locations. While this form of media is great for distributing information...
View ArticleWhy Communication Fails
“They just don’t get it!” “How many times have we told them this?” “Why don’t they understand?” These are common phrases in the world of business, whether applied to employee communication, marketing...
View ArticleAre We Over-Relying on Technology for Interpersonal Communications?
Anybody who has ever observed people–usually, but not always, teenagers–standing together, yet communicating via text messaging can recognize that sometimes technology is overused. Whether email,...
View ArticleWhat I’d Like To Do Better in 2013: New Years Resolutions
I love a new year. Although I realize that, technically, every day is the beginning of a new year, there’s something about the New Year that makes me both reflective and optimistic about what lies...
View ArticleBoosting The Power of Social Media: Taking Risks Without Getting Burned
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary...
View ArticleLanding Your First Client, Customer or Patient
For those in consultative roles, clients are everything. As consultants consider the launch of their businesses, obviously one of the first questions is: “where will my first client come from?” My...
View ArticleWriting Your Elevator Speech: Individual Branding for Personal and...
I recently did a presentation for a group of Young Professionals that are part of a local Chamber of Commerce on how to create and deliver effective “elevator speeches.” Elevator speeches are those...
View ArticleDeveloping Your Personal Brand – Yes, You Have One!
As someone who grew up in a family-owned business and then worked in the field of PR/corporate communications for a number of years I’ve long been well aware of how my actions, or inaction, impact not...
View ArticleWe All Have Something to Learn From Dairy Queen. What Impression Are You...
I used to tell my son that the true test of a person’s character isn’t what they do when they know someone is watching, but what they do when they don’t think anyone is watching. I don’t know who...
View ArticleWord of Mouse—Consumer Sharing on Steroids!
It used to be that consumers shared opinions about products and services at the water cooler or over the backyard fence. While their word-of-mouth was (and is) valuable, the reach they could achieve in...
View ArticleBrilliance is not enough – you need to build relationships!
Maybe it’s because I grew up in a family-owned business. Maybe it’s because I grew up a bit “socially awkward.” Maybe it’s because I spent 20 years in corporate communications. Whatever it is, I grew...
View ArticleDo you think your customers just “don’t get it”?
Every once in a while I hear someone make a comment about their customers like: “They just don’t get it.” Or, “what they don’t understand is…” The truth is, with any audience, when you hear yourself...
View ArticleAre You Giving Your All To Your Current Customers?
A number of years ago I was on a weekend outing with my husband and a group of his friends, including one guy who had recently gotten engaged to a “knockout.” She was gorgeous–long, really long,...
View ArticleThe 3 Most Powerful Words to Boost Your Career
Humility is a powerful thing, but it’s rarely seen in action. This may be because, in order to rise to the top, leaders need to have a strong ego and self-confidence. They must be willing to take risks...
View ArticleBest Practices in Sending Holiday Greetings
This is the time of year when we reach out to friends, family members and business associates to share greetings of the season. But what was once a relatively straightforward practice has become...
View ArticleHow Will We Use Email in 2015
As smartphones have become increasingly common and many—particularly the millennial generation—have turned to texting as their go-to method of communication, some have questioned the future of email...
View ArticleHow Will You Make Your Audience Want To?
I’m a big fan of EContent, a media outlet that focuses on content related to digital publishing, media and marketing. They have a number of very influential contributors* who write about trending...
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